download (8)The need for every company out there to be present on Twitter, the top social media networking platform cannot be overlooked. Being present on Twitter will not only lend your company competitive advantages over other companies that are still considering utilizing Twitter for the promotion of their services.

If you operate a business and still do not have the benefits why your business requires to be present on Twitter, given below are few reasons that will let you know why Twitter is a must have for your business.

It is free of cost:

For those who do not have money to invest on Twitter need not worry as they can advertise and promote their products and services at no cost involved which otherwise would cost them an arm and a leg.

It has a wider reach:

With more than 200 million active Twitter users, this is surely a wider reach to ignore or not to benefit from that. Hence the best idea would be make use of this platform to reach hoards of audience.

It lends you closer to your audience:

Joining Twitter will pull you close to your customers. With this medium you can undoubtedly connect with hundreds or thousands of customers who you have not other method of reaching. With Twitter, you can easily know what others are taking about you. If they are not satisfied regarding your products and services, tell them that you are sorry for the inconvenience and facilitate with the reason to prefer you by enhancing your products and services. If your customers talks well regarding your products and service then strive to keep them happy and keep on enhancing your services.

It enables your audience stay in touch with the recent happenings of your business:

The second a client or any customer interested in your brand follows you on Twitter, whenever you post a fresh tweet related to your business they will view it. Besides what you can do is publish new coupons for your services, lending your business that added boost.

download (9)It enables you keep a check on your opponent:

I do utilize Twitter to spy on your opponent. You can get to know what your business competitors are talking and its customers by going through their tweets. If you come across a loophole in your competitor services as a result of which clients are complaining, you can tweet that particular client. It is best if you follow your opponent in twitter as well.

It aids you in enhancing you business sales:

Just think you brand has a million Twitter followers, tweeting a fresh product or service suggest receiving at least 20 sales from them. Hence with this, I have therefore getting increased number of followers must be one of your business target.