Search engine optimization is a technique with the help of which the viewing of a particular website is effected whereby the same is found in the top few results of various search engines. Let us consider the case of Google which is till date the most popular search engine on the internet. The top few results which are highlighted on the same search engine are called paid advertisements. All the results appearing on the side panel are also paid adverts. These websites are not incorporating the techniques of search engine optimization and are not organic search results. The rest of the page will be devoted to uncovering the secrets behind a particular website appearing in Google search results before all of its competitors. What are the tricks that these websites use to be in the first few results of search engines. Seven strategies will be outlined as under.

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A clean title

A clean title always affects a website is a positive manner and attracts viewers to click on the same before others. A nice and clean title explaining what the website is all about drives away that element of confusion which might arise in the minds of viewers. The title should not be too long or too obscure and intangible to understand. The title in a way describes in a nutshell what the company and its website is all about. Flashy titles often drive away internet users and so one must be very careful in choosing the title.

Say it with pictures

A tiny thumbnail picture of the founder or the manager of the company just below the title is another SEO technique which all SEO training companies recommend. Pictures in an indirect manner establish an informal connection with the viewer and they are more likely to check out your website for the same.

Use relevant keywords

The use of relevant keywords also helps websites to appear within the first few results on search engines. The typical keywords which users use to find out about a certain subject should be understood minutely by the website designers ad the same words should be included in the body of their websites. Market survey helps designers realize what exactly people search for on search engines.

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You do it

The best person to design your website and incorporate the SEO techniques in the same, is you. You do not need to know minute details of programming languages or web designing. All you need is solid information about your company or web page.

Know the basics

It is mandatory that you know about the Basics Of SEO and start building the structure of your website from there.

Overuse of phrases

There is a tendency among SEO trainers to overuse certain keywords or phrases for maximum viewing. This might backfire and be a counter productive technique with detrimental results for your web page.

Keep it simple

Viewers like to go through web pages that are straightforward in their approach and the body is simply expressed. Do not complicate things as the results will be quite different from what you wanted them to be.