PrintInnovation cannot be taught at all because it is the course of creativity which comes from within. A concept related to innovation is Design Thinking which strongly emphasizes on solving problems in an innovative way or in a way which has never been used or approached by anyone and when industries use innovation appropriately, they definitely get successful because some industries have gained success through innovative Design Thinking; Procter & Gamble for example has used it to re-brand and re-design their entire product-line of soaps, some grocery stores had used it in order to reduce the rate of theft of the shopping carts, and Jet-Blue had brought innovation in the operations flow to smoothen it and they were successful in doing so. Innovation is the need of today’s competitive industry to identify the urging new needs of people and even address them innovatively. Thus, innovation can be attained by thoroughly understanding Design Thinking as a concept.

Stanford’s Hasso Plattner Institute of Design, known as the D. School, their directors- Jeremy Utley and Perry Klebahn literally categorized the fundamentals of Design thinking into two; empathy—from where the real innovation gets to work and prototyping—application of innovation in real life cases. Klebahn argues that Empathy entirely emphasizes on understanding the customers/users personally. Through Design Thinking, an individual gets an opportunity to acquire the knowledge of interviewing people so that they can identify and define their needs related to any product or service and through interviewing, it is even possible to address the various problems.

After this, experimentation comes into the picture. In this process, innovation in its lowest form of application for problem solving is put forth in front of the users/customers while the product is in its early phase of development. Doing so, allows the customers to throw their opinions or reactions and as a result, the designer quickly can absorb the pros and cons, the likes and dislikes related to the early developed product. After receiving an early feedback, the designer of the concept, a good listener and positive on the feedback, will definitely not apply the received feedback in an emotional or financial aspect. Based upon this feedback, Design Thinking students develop a list of all the possible solutions in different combinations in order to redesign and revise the raw application of the developed idea- prototype to test it on-field again and experiment it again. This process is only successful if you take some real action on the received feedback, put it forth in front of your target customers and really show that the customers;’ reaction/feedback has been used on to the prototype.

design_thinking1-thumb-700x525Learning about customers and their problems gets the entire organization into great momentum when the attitude is more customer-focused. More of precisions, Design Thinking is a theory of Empathy and Prototype which forces design thinkers on identifying and defining the needs/problems on priority basis much before they even make a move to solve them.

Utley argues that industries fail because they develop wrong questions; it is never the wrong answers; which is quite true also.