Posts tagged: search engine optimization

How Search Engine Spiders Work

There are hundreds of search engines available today, but some are far more complex than others. This article will give you an overview of how some of the most popular ones work.
Let’s start with a smaller engine: InfoSeek. They only index about 200 words of your web page, so it’s important to make sure that you have meta tags on your site, and that the most important things are listed first. The information you put in your meta tags will be used to display a description of your site, and most meta tags can contain about 200 characters of text. The keywords meta tag, however, can have up to 1,000 characters.
These simple rules are important to keep in mind for all search engines. The more important that the information is, the closer it has to be to the beginning of your meta tags or even the beginning of your site’s content. Many search engines won’t even touch your meta tags so it is important that you have the same information in your body that you have in your meta tags (although you obviously cannot simply enter lists and lists of key words as this would be detrimental to your site’s content).
The AltaVista search engine will send Scooter, its spider, to check out your entire site. Scooter can take as long as three months to spider and fully index your site – the average spider only takes 6-8 weeks. Scooter will normally spider somewhere between two and ten pages from your site each week. This means that the longer that your web site lasts, the better it will be indexed which is in example of how search engines implement Darwin’s Theory into their ideology.
Excite used to be a search powerhouse, but has now been dropped as the provider of AOL and Netscape search, so it’s less important than it once was. The algorithm it uses to determine keyword relevance is very complicated: it indexes your pages and then attempts to summarize them by selecting only the most relevant sentences. Expect to have your pages reviewed roughly once every two weeks. Keep in mind, though, that with meta tags have no meaning to Excite when it comes to rankings, even though it will use your description tags as long as the words are relevant to your pages’ content.

categories Affiliate Networks, Earning Reports, Social Networks, Sumit Money Tricks | | November 11, 2010 | comments Comments (0)

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Why I Choose Article Marketing on RANK 1 ?

Article marketing seems to be the buzz word in web site marketing and SEO (search engine optimization) lately. I’ve had a lot of people ask me– what exactly is article marketing? Why is it so popular? And how is it done?

Well, the whole point of Internet marketing is to get people to notice your site out of the thousands and thousands of sites out there. There is little point in taking the time and going to the expense of having a business website if no one ever sees it.

So, how do you get people to visit your site? That is where web marketing comes in. Internet web site marketing is a specialization in the marketing industry, who’s whole point is to bring in those “hits” on a website, and with those hits comes profit for the business.

There are a lot of ways that web marketing is done. One of the biggest is search engine optimization or SEO. This is the art of getting the big search engines to notice you, and put your site higher on the list of sites that come up when a person searches for something you sell. SEO can include site design, careful writing and keyword research, and pay-per-click advertising.

There are other ways to market a website. You can put an ad in your local newspaper or put your web address on all your business cards and correspondence. This is more of a traditional type of marketing, and there is nothing wrong with that. It has been around a long time because it works.

But my personal favorite is article marketing. This is where you write an article about a subject that you are an expert on, and that relates to your website business or hobby. You put a short ad with a link at the bottom of the article that goes to your website. Then you publish your article for free, to anyone who wants to use it in their newsletter, website, or blog.

You find people who want to publish your article by placing it in article directories, where web publishers go to find good content. The web publishers are happy to get new content, and you get people who read your article and follow the link to your site. Your article can get picked up by hundreds (or thousands) of people looking for something to put on their website, blog or ezine.

Now you end up with links to your site all over the Internet, and this in turn helps with SEO. Now the search engines start noticing you. And you don’t have to worry about reciprocal links

categories Article Marketing | | April 30, 2010 | comments Comments (1)

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