Posts tagged: search engine marketing

How you can get indexed your backlinks in Google and other search engines ?

It is no secret that backlinks are the foundation of Search Engine Optimization and Search Engine Marketing. In addition to unique keyword-rich content and basic on-site SEO such as search engine friendly URLs, highly descriptive title tags and headers, your backlinking structure is the one single metric that will boost your reputation in the eyes of search engines.

More often than not, however, a well spread out backlink structure is not completely discovered by search engines because, well, the internet is really, really big and your links are probably buried in and on pages that are stuffed deep down inside websites far from the top of the index page of the domain.

For this reason, search index engines may or may not know that they even exist, so a little help may be in order. An interesting point about SEO is that it is the science of helping search algorithms determine just what the flavor or subject of a page is about. One webmaster that I respect very much once told me that a search engine should be thought of as a really dumb web surfer that has to be told what subject a website or page is relevant to. This has been my experience also and this is one of the main reasons that descriptive link anchor is extremely important.

In many cases, finding links reveals a very similar situation. In this case, the search algorithm is indexing so much information that correctly cataloging all of it is all but impossible. Therefore, it would be a good idea to tell the search engines where your links are, literally. One of the easiest ways to do this is to make a list all of the individual pages that contain a link to any page on your site.

Next create a free blog or something similar and post this list to it. Make sure that all of the links are “do-follow” so that when a search engine follows this page, it inherently follows all of the links on it.

 

Then find a really busy forum that allows do follow links in the signature. Do not spam the forum, but contribute to it and in your signature file post a link to the page or blog containing the list of your link pages. Search engines browse forums constantly all day every day, so they will see the link in your signature and follow it very quickly. As far as anchor text goes, do not use anchor text. Just use a period at the end of a sentence in your signature file to make the link to your link listing blog or page.

categories Earning Reports, Money Making Tricks, Sumit Money Tricks, Traffic Generation | | March 23, 2011 | comments Comments (0)

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How Search Engine Spiders Work

There are hundreds of search engines available today, but some are far more complex than others. This article will give you an overview of how some of the most popular ones work.
Let’s start with a smaller engine: InfoSeek. They only index about 200 words of your web page, so it’s important to make sure that you have meta tags on your site, and that the most important things are listed first. The information you put in your meta tags will be used to display a description of your site, and most meta tags can contain about 200 characters of text. The keywords meta tag, however, can have up to 1,000 characters.
These simple rules are important to keep in mind for all search engines. The more important that the information is, the closer it has to be to the beginning of your meta tags or even the beginning of your site’s content. Many search engines won’t even touch your meta tags so it is important that you have the same information in your body that you have in your meta tags (although you obviously cannot simply enter lists and lists of key words as this would be detrimental to your site’s content).
The AltaVista search engine will send Scooter, its spider, to check out your entire site. Scooter can take as long as three months to spider and fully index your site – the average spider only takes 6-8 weeks. Scooter will normally spider somewhere between two and ten pages from your site each week. This means that the longer that your web site lasts, the better it will be indexed which is in example of how search engines implement Darwin’s Theory into their ideology.
Excite used to be a search powerhouse, but has now been dropped as the provider of AOL and Netscape search, so it’s less important than it once was. The algorithm it uses to determine keyword relevance is very complicated: it indexes your pages and then attempts to summarize them by selecting only the most relevant sentences. Expect to have your pages reviewed roughly once every two weeks. Keep in mind, though, that with meta tags have no meaning to Excite when it comes to rankings, even though it will use your description tags as long as the words are relevant to your pages’ content.

categories Affiliate Networks, Earning Reports, Social Networks, Sumit Money Tricks | | November 11, 2010 | comments Comments (0)

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