Social media marketing has become integral to any internet marketing strategy. The more a company expands its outreach and presence with social media marketing, more effective would be an online advertising campaign. Whether it is to promote a certain product or to keep fans posted with all major updates and developments that a company indulges in, social media advertising plays an instrumental role.

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What many businesses are trying out today is combining social media marketing and PPC. Pay per click advertising has been associated with search engines and ads posted on various websites, directories or blogs. Now, it has become imperative for social media managers to interrelate social media marketing with pay per click advertising. Pay per click has a large outreach and is an effective marketing concept.

Since there is no investment into this strategy unless someone clicks on the links posted, the returns on investment can be accurately determined. With low costs and effective results, pay per click or PPC is certainly an efficient tool. Why a company must look at combining social media marketing with PPC have plenty of reasons.

First, social media advertising has to have a large outreach to be effective. Unless a fan page or a business page has hundreds or potentially thousands of users connected to the page, any social media marketing attempt would be futile as the exposure of the promotions or advertisements would be very little. With social media PPC, this exposure can be broadened. For instance, by posting pay per click links on search engines that redirect to the social media pages of a company, you can get people from search engines to check out the social media page where there can be promotions, call to actions or an advertisement that simply caters to branding.

Second, within social media or social networks itself PPC can be used to great advantage. Sponsored links have become fairly common on social networks. When such an exercise takes the guise of pay per click, the investments come down and one can actually track the costs and the subsequent returns.

With social media PPC, you can spend less and get a more accurate analysis if you are making worthwhile investments. With payments to be made only for the clicks and redirects you get within social media or a social network, the PPC strategy is an extremely effective one in social media marketing.