Knowing basic SEO or Search Engine Optimization is essential if you want to practice better internet marketing. This is because it would allow you to position your website well and at the same time, figure out any critical points that might need changing or improvement. All these little details contribute to the success of your business. Now, to get started with SEO, you must also be familiar with the basics. It often happens that people overlook the basics and jump straight into using it without any real idea as to how things work.

This is also one of the reasons why many of them give up or fail after a while. One of the most important questions that a business owner needs to ask himself would be: What are search engines looking for? Knowing the answer to this would allow you to gear your website towards that direction in order to please your clientele as well as the biggest search engines online. In doing so, you’re also making your web presence even more profitable. With that said, let’s take a closer look at the basics of SEO.

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 The 411: What is it for?

One needs to understand that the goal of SEO isn’t cheating search engines just to get your website to rank well. The point here is to make sure that your website communicates well with search engines so that they would recommend you when there are any relevant searches. It is also used to create a seamless user experience which your clientele would certainly be thankful for. After all, if your website is hard to figure out, it is likely that they’ll just move on to one of your competitors.

Your website is a lot like a cake which is made up different ingredients. Your paid search, links as well as social media are just the icing on top of it. Your content, however, such as your content management and infrastructure, all act as the sugar which makes everything sweet. All are equally important for without them, the cake would be tasteless. If there’s something missing, you won’t have a whole cake that people would appreciate.

The Dos and Don’ts:

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Relevancy is determined using a number of different factors. It is important that you keep on the good side of things and avoid doing anything that is considered illegal in any manner. Good practices would include:

  1. Relevant and well written content. The keywords can be found in it without being too much.
  1. Performance. Does your website load quickly and properly? Is it user-friendly?
  1. Authority. Does it contain enough relevant content? Is it well-connected to other authority websites? Is it often used as reference by others due to the information contained within it?
  1. User Experience. Does your site look organized? Is it easy to navigate through it? Does it have a high bounce rate?

 

Bad practices would include:

  1. Keyword stuffing. Do not overused your keywords and stuff theme where they don’t fit.
  1. Purchased links. These would get you nowhere and you’ll only be wasting money on them so don’t do it.
  1. Poor User Experience. Make sure your website loads quickly and that navigation is easy to use. One too many ads, too many graphics and an overall disorganized website can certainly bring your ranking down. Not to mention, turn-off any potential clients. Make everything sleek and professional.