It is no secret that backlinks are the foundation of Search Engine Optimization and Search Engine Marketing. In addition to unique keyword-rich content and basic on-site SEO such as search engine friendly URLs, highly descriptive title tags and headers, your backlinking structure is the one single metric that will boost your reputation in the eyes of search engines.

More often than not, however, a well spread out backlink structure is not completely discovered by search engines because, well, the internet is really, really big and your links are probably buried in and on pages that are stuffed deep down inside websites far from the top of the index page of the domain.

For this reason, search index engines may or may not know that they even exist, so a little help may be in order. An interesting point about SEO is that it is the science of helping search algorithms determine just what the flavor or subject of a page is about. One webmaster that I respect very much once told me that a search engine should be thought of as a really dumb web surfer that has to be told what subject a website or page is relevant to. This has been my experience also and this is one of the main reasons that descriptive link anchor is extremely important.

In many cases, finding links reveals a very similar situation. In this case, the search algorithm is indexing so much information that correctly cataloging all of it is all but impossible. Therefore, it would be a good idea to tell the search engines where your links are, literally. One of the easiest ways to do this is to make a list all of the individual pages that contain a link to any page on your site.

Next create a free blog or something similar and post this list to it. Make sure that all of the links are “do-follow” so that when a search engine follows this page, it inherently follows all of the links on it.

 

Then find a really busy forum that allows do follow links in the signature. Do not spam the forum, but contribute to it and in your signature file post a link to the page or blog containing the list of your link pages. Search engines browse forums constantly all day every day, so they will see the link in your signature and follow it very quickly. As far as anchor text goes, do not use anchor text. Just use a period at the end of a sentence in your signature file to make the link to your link listing blog or page.