download (8)In this century search engine optimization has proven to be a highly efficient technique to increase the profit rate of the websites that run a business online. There are various misconceptions about search engine optimization and its methods but its outstanding performance over the years has overruled all those. Professional help is very necessary to optimize a website according to its requirement. For a website to achieve higher ranks in the popular search engines it is very important to use search engine optimization software. Another factor that increases profit margin is the rapid increase of traffic to the websites that is taken care of by the SEO tools.

There are numerous factors that affect the rankings of a search engine rank of websites. Some of these factors are:

  • Overloading of web content
  • Architecture of the web content
  • Layouts of the site
  • Unnecessary backlinks

These above factors are taken care of with the use of proper SEO tools, not only that they also organize and control these factors well. There are various tools used like:

  • The keyword suggestion tool
  • The rank checker tool
  • The keyword density checker
  • The reciprocal link checker
  • The meta tag generator

All websites may not face similar problems so it is necessary to find out the problem and look for a solution by the SEO tools.

images (24)How to use the tools and what are their benefits:

The keyword suggestion tool:

  • Offers suggestions on a regular basis for the search volumes by the market for popular search engines like that of the Google.
  • It also helps to link searches back to related searches to all sorts of network worldwide.
  • It also provides useful links to numerous expense estimates.
  • This tool provides link to Google Trends, Google Suggest and others.
  • Provides a number of links to many vertical databases.

The Keyword density checker tool:

  • The percentage of appearance of keywords in a web content
  • This tool crawls for desired URLs
  • Extracts text like that of a search engine’s
  • Removes common stop words from the web content
  • Also analyzes the keyword density

The reciprocal link checker tool:

  • This is one of the most common tools that are used to get relevant and efficient backlinks for a website.
  • There are various SEOs that usually find these two way and three way link exchanges very useful.
  • This tool does the job of making sure that the backlink link backs to each other. The websites find this feature to be very useful.
  • This tool is solely responsible for determining the anchor text, which is used by partner websites to link back to each other

The Meta tag generator tool:

  • Meta tags are necessary to get higher ranks in search engine results.
  • This tool is responsible for generating Meta tags that ensure increased traffic to the website.
  • With this the web page gets its own Meta description.
  • This tool uses keyword phase modifiers.