With the ever-growing World Wide Web, it could be extra difficult to grab the attention of your target audience. Aside from competing against larger companies with well-funded marketing divisions, you also need to keep up with the noise with the use of social networking sites and other platforms that are effective in enticing your potential clients.

However, it doesn’t mean that your promotional campaigns must be funded with millions of dollars to make an impact. Here are four innovative and cheap ways to promote your business online:

1. Be Featured on Industry Blogs

While it may take a hefty sum and lobbying efforts to be published on a major magazine, you can create similar effects by being published on several popular blogs that are relevant to your niche. Find at least three blogs that cater to your target market, and then coordinate with the blogger to collaborate with ideas on how you two can have mutual benefits.

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It is acceptable to show your goodwill by offering the blogger with a modest amount of your product, which they can also give to their readers as freebies. This is more innovative than paid product reviews that only provide information. You can also pitch in blog post ideas, and provide reasons why they can help the blog readers. Another strategy is to interview the blogger and feature them on your main website. This may hopefully convince the blogger to promote your content as part of mutual benefits.

2. Post Videos Online through YouTube, Vimeo, etc.

With more billions of combined visitors each year, YouTube and Vimeo can be used as an effective channel for business promotions online. In order to do this, you need to think beyond posting random videos of your products or services. Make certain that the videos that you will post must have a search engine optimized headline, a clear, specific message, and a call to action.

 

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Although you can choose to invest in cameras, video editing tools, lighting equipment, etc., a simple webcam can be also effective in capturing compelling, natural videos. For video editing, you can use pre-installed video editing software such as Movie Maker for Windows and iMovie for Mac. If you don’t have the time and the skills, you can just capture the videos and find a freelancer to do the job.

3. Join LinkedIn for Professional and Business Networking

LinkedIn is regarded as the equivalent of a local chamber of commerce. This social networking site is more than a platform for socialization; it offers professional network for individuals to find prospective clients for your products and services.

 

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This may take time and extra effort, but your primary objective is to offer your expertise and initiate discussion on issues that can be beneficial for the professional community. You can also join groups within the social networking site to reach other professionals with specific interests that are similar to yours.

4. Publish an E-book that Tackles a Major Issue in Your Niche

With the popularity of eBooks, you can do away with bureaucratic publishing houses and spare thousands of dollars on printing and distribution of the books you authored. Online stores such as Amazon allow individuals to upload eBooks without charge. They only ask for 33% for every sale on the book. However, your goal here is not to make revenue from these eBooks, but to utilize them in lead generation and conversion.

 

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