Affiliate marketing is one of the best money-making endeavors that you can do online. This basically means that you have to promote an online company in your own website or blog site by providing ads (banner ads or otherwise) that people can click on so that they would be automatically redirected. The concept of affiliate marketing sounds pretty simple and straightforward, which it really is, the reason why so many people who started doing it suddenly stopped is because they cannot seem to make the program work for them however hard they try.
If you want to be different from most people and actually become a successful affiliate marketer, then the following beginner’s tips may be of immense help.
- Tip No.1 – Do Not Put Too Much Emphasis On SEO
The number one mistake that most of the failed affiliate marketers do is they put too much emphasis on making their website search engine friendly that they neglect to make useful content. People use the internet mainly for gathering information, if your website does not contain any relevant information, then people would not want to stick around long enough to even see the ads that you have.
This does not mean that you should forget SEO altogether; just do not go overboard with it that you forget to provide your visitors with the one thing that they are looking for – relevant and useful content.
- Tip No.2 – Choose products that already have a promotional video
It can be pretty hard to promote a company if you have to convince people one at a time; you would be wasting a lot of time trying to explain the products by yourself. If you choose a company that already has a promotional video ready and waiting, you only need to supply people with a link to the video and just let it do the explaining for you.
Another reason why videos are preferred is because people actually like watching them better than reading through lengthy and boring pages of text.
- Tip No.3 – Choose a product that people actually need
For beginners, selling something that is already a necessity is a lot easier than having to convince people why they need a specific product in the first place. Consumable items like printer inks are a prime example of products that already have a demand; all that you need to do is show people why your particular brand of ink is superior to the others. Now, if you chose to sell a product that you have to create a need for, then you may end up spending a lot of time convincing people, time that could have been used to make more money.
These are just some of the things that beginners at affiliate marketing need to know so that their efforts will not go to waste. Affiliate marketing does not need to be more complicated than it needs to be. You can actually make a good amount of money doing it full-time or part-time; you just need to know what you are doing.
There have been lots of changes in the world of internet marketing. We have witnessed the emergence of new marketing platforms. We also saw a change in how marketing is done including automated marketing. It means having software that automates the lengthy process of marketing products online. For the lazy ones, automated marketing is a great solution but there is also a downside.
Automation Is the Answer
Do you look like the lady above at planning stage of marketing alone? A lot of people have the same problem, which is why many are tempted to use online marketing software. Its benefits are really impressive. First, it automates a lot of tasks including sending of emails, dividing leads and upselling to your existing customers. It can also take care of forms and landing pages. Sometimes, it can also work on lead generation and CRM integration, which are obviously essential in internet marketing.
Next, some marketing programs also ensure measuring results and giving you an easy to understand report. Who can turn their backs on these? With automation, an internet marketer can definitely save time and, sometimes, money. Normally, the revenue growth is also faster. It is also not a secret that online marketing is challenging so why would someone choose the hard way if there is an easy path?
Misconceptions: Automation Isn’t Everything
While the benefits of internet marketing automation seem like the software can take care of everything while you sit and relax, it is really not the case. There are misconceptions. There are some things that the software cannot do.
This should not be surprising: online marketing automation software cannot personalize messages. In fact, what the system sends are pre-loaded messages that can easily turn into spam. This makes automated marketing good only for B2B companies but we often see B2C companies using marketing software.
The fact that online marketing software cannot personalize messages and gives plenty of room for spamming customers is what should stop you. Yes, there are many benefits but this one disadvantage can make your entire campaign far from what you expect it would be.
Should You Engage in Automated Marketing?
It is up to you to get marketing software that would automate everything knowing that it could send spam emails and could ruin your campaign if not your business. However, it is good to know that the tool, platform or software that you will use is not what matters the most. What’s more important is the content of your internet marketing messages and the way you execute your online marketing techniques. Knowing how to execute and what you put in your messages to your customers would be the one that would determine your success.
What Marketing Techniques to Use?
Just in case you choose to not automate marketing, what internet marketing technique should you use? If your business is at a micro level, you can use the same technique that other businesses at the same level use. Macro businesses cannot copy techniques of micro businesses because of differences in the situations. Plus, goals of macro businesses are way different from that of micro businesses.
Affiliate marketing is a great option if you want to make money online without leaving your home. With how the Internet works, it definitely gives opportunities to many businesses but these entities need help in marketing their products and/or services to billions of internet users. This is where your opportunity comes in. You don’t own a business and you don’t need a big capital but you can profit. You just have to persuade users to buy from companies where you are affiliated with. If you like the idea, here are some tips to make every marketing campaign a success.
- Choose the Right Marketing Technique
ComScore reported that more than $43.2 billion was spent on online purchases last year. That’s definitely higher compared to 2011. Certainly, online shopping is getting more and more popular maybe because it is convenient. As an affiliate marketer, what you need to do is encourage the shoppers to go to your partners. There are many ways to do this including social media marketing and blogging.
There are effective affiliate marketing techniques. You can choose blogging alone. However, blogging needs good communication skills and impeccable writing style to ensure that your readers will enjoy visiting your blog. For some, it is also important that you know a lot about the industry so you can provide more information, tips, advice, etc.
- Research and Use the Right Keyword
Regardless of the technique you will be using, it is important to research and use the right keywords on your campaign. Just in case you don’t know it yet, internet is heavily keyword-based. Users use keywords to search for a website, a product, etc. Search engines use keywords to choose the most relevant websites. In return, search engine optimizers and web marketers need to use the same keywords in order to be found.
As an affiliate marketer, you determine which keyword to target. It is the users who would be the major factor in deciding on this. What are the keywords they use to look for websites? Fortunately, there are many tools to find out. Even Google provides a tool that can help you determine the most popular keywords in your niche.
- Build and Improve Traffic
Keywords can help you build traffic. Once you gained regular visitors, don’t stop improving it. Continue publishing worthwhile contents. Don’t focus on just pushing them to click on the link and go to the seller’s page. Make sure that you also provide them with information or entertainment. Give them both if you can.
- Be Creative in Making Your Visitors Take Action
Do you always say “click here for more information?” It is high time that you change the way you make your visitors take action. Be creative, humorous, etc. However, do not mislead your visitors. Be sure that you prepare them for what they are about to see once they click on the anchor text or image. If you mislead them, they might hate you and they might leave right away. This does not do you any good especially if you are on a pay per action affiliate marketing program.